Tim Hortons, Enbridge and the pitfalls of cross-promotion

[rwana]

http://i.cbc.ca/1.3078545.1433536765!/fileImage/httpImage/image.png_gen/derivatives/16x9_460/tim-hortons.png The home of the double double is getting a cruel lesson in customer devotion after airing Enbridge ads on its in-store TV channel — and then hastily withdrawing them.


more .... (http://www.cbc.ca/news/business/tim-hortons-enbridge-and-the-pitfalls-of-cross-promotion-1.3102728?cmp=rss)