The Communities Secretary, Eric Pickles, visited Leicester County Hall and expressed his desire to get people who don’t have jobs “off
the sofa of despair
It’s not the first ham-fisted buzz-phrase to be put forward by members of the Coalition Government, remember Nick Clegg’s “alarm-clock Britain”?
To lend our busy ministers a hand, here’s a cut-out-and-keep tool for creating new, aspirational buzz-phrases.
You are welcome.
Choose a verb
Throw, alight, despatch, reach, lift, raise, tear
Choose a pronoun
Yourself, everybody, us, them
Choose a preposition
On, for, to, of, from + the
Choose an object
Broken, settee, untrimmed, hedge, iffy kettle, B-road, musty attic, plastic bag, slag heap +of
Choose a feeling
Despair, sorrow, hope, joy, aspiration, alienation, unemployment
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Tear yourself from the B-road of alienation
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